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  • The Growth Dilemma : Managing Your Brand When Different Customers Want Different Things
    The Growth Dilemma : Managing Your Brand When Different Customers Want Different Things

    Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors.Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience.Other times, a new segment adopts your products without your courting, and it creates tension with existing customers in the form of disagreement over how the brand should be used, what it stands for, and who it should serve.In these instances, the growth of one customer segment within your brand threatens to drive away your current customers. Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain.How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders?How did Apple lose one of its most devoted customer bases when it updated a piece of software?What did Tiffany do when its silver jewelry became too popular with teenagers?Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers.They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.With a fresh, simple framework for driving sustainable brand growth, Wilson and Hamilton introduce the novel, and essential discipline of Segment Relationship Management (SRM), to show you how to better manage your marketing mix for different customer segments, and to recognize when inviting a new customer segment into the fold might cause a riff. Here you'll find a better way to strategically select new target markets and evaluate, monitor, and manage multiple customer segments to acquire, retain, and delight customers.The Growth Dilemma is your roadmap to brand growth.

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  • On Music Education, Psychology & Different Abilities
    On Music Education, Psychology & Different Abilities

    On Music Education, Psychology, and Different Abilities is a diverse and thought-provoking read for anyone interested in music, psychology, and education. Chapter 1 delves into the history of violin-playing schools, analyzing and researching the methods to facilitate future development in violin pedagogy. Chapter 2 explores how music can influence our lives, offering anecdotes and helpful tips for motivation and emotional support. In Chapter 3, the author investigates the composers who had different brain creativities, designing a program that allows students to perform their music in a safe environment. Chapter 4 explores the idea that diverse arrangements and techniques could make it possible for children with different abilities to perform intricate musical pieces. The book rounds out with intriguing chapters on differentiation as a learning objective, music and drawing as an introduction to music lessons, and finally, practical strategies developed using music and art for managing behavior. Whether you are an educator, musician, music lover, or parent, this book is an excellent resource for gaining deeper insight into the world of music education and psychology.

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  • Teachers Learning : Professional Development and Education
    Teachers Learning : Professional Development and Education

    A collaborative series with the University of Cambridge Faculty of Education highlighting leading-edge research across Teacher Education, International Education Reform and Language Education. Teachers Learning focuses on continuing teacher's professional development through accounts of recent enquiries.From presenting evidence and arguments about the teacher's role and profession, knowledge and knowledge creation, other organisations in the educational landscape, issues of power, status and development, this book highlights the crucial importance and effectiveness of teachers' learning benefitting pupils and classroom learning.

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  • Dynamically Different Classrooms : Create spaces that spark learning
    Dynamically Different Classrooms : Create spaces that spark learning

    Shares high-impact guidance on how to maximise the potential of every square inch of the learning environment. Classrooms are private places. A lucky few - consultants and inspectors amongst them - get to visit hundreds of classrooms a year, yet many teachers never get the opportunity to see how other teachers `do it'.In Dynamically Different Classrooms Claire Gadsby and Jan Evans take away the guesswork by providing a visually striking masterclass on how to design and use the space within classrooms to enhance pupils' learning experiences. Packed with a variety of practical ideas, this inspiring book takes teachers on a unique journey of classroom discovery - from `sacred spaces' to `pit stops', and from `enable tables' to `independence stations' - and gives them an instant shot of creativity as well as a thought-provoking point of comparison with other schools and phases of education.Teachers will be inspired, intrigued and compelled to take action - literally moving the furniture and clearing the walls in order to `spring clean' their practice. Suitable for all teachers, senior leaders, trainees and teaching assistants in all phases of education.

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  • What are different principles of development?

    There are several principles of development that influence how individuals grow and change over time. These include the principles of lifelong development, multidimensional development, multidirectional development, plasticity, and contextual influences. Lifelong development emphasizes that development is a continuous process that occurs throughout the lifespan. Multidimensional development recognizes that individuals develop in multiple areas such as physical, cognitive, and socioemotional domains. Multidirectional development acknowledges that development can involve growth and decline in different aspects. Plasticity refers to the capacity for change and flexibility in development, while contextual influences highlight the impact of environmental factors on development.

  • Why is hair growth so different?

    Hair growth is different for everyone due to a combination of genetic, hormonal, and environmental factors. Genetics play a significant role in determining the texture, color, and growth patterns of hair. Hormonal changes, such as those experienced during puberty, pregnancy, and menopause, can also affect hair growth. Additionally, environmental factors like diet, stress, and hair care practices can impact the rate and quality of hair growth. Overall, the unique combination of these factors contributes to the individual differences in hair growth.

  • Is breast growth different in twins?

    Breast growth can vary between twins just as it can vary between any two individuals. Factors such as genetics, hormonal levels, and overall health can influence the rate and extent of breast growth in twins. While twins may share some genetic similarities that could potentially impact breast development, there is no definitive evidence to suggest that breast growth is inherently different in twins compared to non-twins. Each individual's breast growth is unique and can be influenced by a variety of factors.

  • How is game development coordinated for different platforms?

    Game development for different platforms is coordinated through a combination of planning, communication, and technical expertise. Development teams typically start by identifying the target platforms and creating a development plan that outlines the specific requirements and constraints of each platform. This involves coordinating with platform holders, such as console manufacturers or app store operators, to ensure compliance with their guidelines and technical specifications. Additionally, developers need to consider the unique capabilities and limitations of each platform, such as hardware performance, input methods, and display resolutions, and tailor the game accordingly. Throughout the development process, teams must maintain open lines of communication and collaboration to ensure that the game functions seamlessly across all platforms.

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  • Reimagining Talent Development in Sport : Seeing a Different World
    Reimagining Talent Development in Sport : Seeing a Different World

    Reimagining Talent Development in Sport takes a fresh look at the processes, systems and fundamental beliefs about talent.It brings together researchers, practitioners and former Olympic athletes to re-imagine the way talent development programmes work and the foundational values they are built on.This book imagines an environment that is able to achieve both sporting success and long-term athlete wellbeing. Talent development systems are now part and parcel of all effective high performance sport systems in Olympic and professional sports.Talented young athletes are being recruited into programmes at ever younger ages as sports are looking to identify and attract athletes who they perceive have potential to become senior elite performers.However, there are fundamental challenges for talent systems in the way that they treat the young athletes within them.Just the ‘mathematics’ of talent development means that there will always be higher numbers of young athletes who are rejected by a system than ever become elite adult performers.So, we need new ways of thinking that allow us to find ways of nurturing athletic potential at the same time as developing the person.Reimagining Talent Development in Sport examines new ways of conceptualising talent programmes so that the young athlete is seen as a whole person first and an athlete second.The book touches upon a wide range of topics encompassing sociological perspectives, philosophical thinking and new ideas on re-defining ‘success’, as well as discussing programmes that are already being implemented in pursuit of creating more ethical and positive approaches to talent development.Accessible to both academics and practitioners, Reimaging Talent Development in Sport is key reading for practitioners and academics who have an interest in talent development, skill acquisition and coaching programmes.

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  • Reimagining Talent Development in Sport : Seeing a Different World
    Reimagining Talent Development in Sport : Seeing a Different World

    Reimagining Talent Development in Sport takes a fresh look at the processes, systems and fundamental beliefs about talent.It brings together researchers, practitioners and former Olympic athletes to re-imagine the way talent development programmes work and the foundational values they are built on.This book imagines an environment that is able to achieve both sporting success and long-term athlete wellbeing. Talent development systems are now part and parcel of all effective high performance sport systems in Olympic and professional sports.Talented young athletes are being recruited into programmes at ever younger ages as sports are looking to identify and attract athletes who they perceive have potential to become senior elite performers.However, there are fundamental challenges for talent systems in the way that they treat the young athletes within them.Just the ‘mathematics’ of talent development means that there will always be higher numbers of young athletes who are rejected by a system than ever become elite adult performers.So, we need new ways of thinking that allow us to find ways of nurturing athletic potential at the same time as developing the person.Reimagining Talent Development in Sport examines new ways of conceptualising talent programmes so that the young athlete is seen as a whole person first and an athlete second.The book touches upon a wide range of topics encompassing sociological perspectives, philosophical thinking and new ideas on re-defining ‘success’, as well as discussing programmes that are already being implemented in pursuit of creating more ethical and positive approaches to talent development.Accessible to both academics and practitioners, Reimaging Talent Development in Sport is key reading for practitioners and academics who have an interest in talent development, skill acquisition and coaching programmes.

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  • A Journey : Growth in Different Levels on Varying Pathways, Poetry with a Message- to Show God's Love Throughout the Journey of Life
    A Journey : Growth in Different Levels on Varying Pathways, Poetry with a Message- to Show God's Love Throughout the Journey of Life

    A Journey is a collection of poetry that shows God's love through glimpses into some of the different levels and experiences of a Christian walk. This work explores how God's love permeates the walk even through highs and lows, through pitfalls, stumbling blocks and over mountains that seem insurmountable while on the journey. At times there are extreme highs on a journey that enable you to soar. The highs of the journey make you want to surrender and glide on the crests of the highs. Sometimes there are twists and turns and lows that make you wonder, "How did I get here?" or "How did this happen?" The key points in getting through to the other side on your journey are knowledge of God's love, being able to worship in the midst of situations, and knowing that God has provided a way of escape, a Guide, a Comforter, power, strength, fortitude, grace, mercy and a means to sustain you as you travel on your own personal journey.

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  • Learning Curve : Lessons on Leadership, Education, and Personal Growth
    Learning Curve : Lessons on Leadership, Education, and Personal Growth

    Personal development is not easy. So why do so many leadership and self-help books read like an author's highlight reel?Learning Curve pushes back against conventional literature by discussing the real, behind-the-scenes challenges of a developing school leader. Blending authentic anecdotes with relevant research, Learning Curve transforms complicated life principles into useful pearls of wisdom.Whether you are looking for a few helpful ideas-or are searching for a complete mental makeover-Learning Curve serves as a practical resource for motivated, everyday school leaders.

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  • Should I pursue a different education/training?

    If you are feeling unsatisfied or unfulfilled in your current education or training, it may be worth considering pursuing a different path. Reflect on your interests, strengths, and long-term goals to determine if a different field of study or training program aligns better with your aspirations. Seeking advice from mentors, career counselors, or professionals in the field you are considering can also provide valuable insights to help you make an informed decision. Ultimately, it is important to prioritize your personal and professional growth and choose a path that will lead to a fulfilling and successful career.

  • How does growth progress?

    Growth progresses through a series of stages, starting from infancy and continuing through childhood, adolescence, and adulthood. During these stages, individuals experience physical, cognitive, emotional, and social development. Factors such as genetics, environment, nutrition, and experiences all play a role in shaping an individual's growth trajectory. As individuals grow, they acquire new skills, knowledge, and perspectives that contribute to their overall development and well-being.

  • How does language development progress?

    Language development progresses in stages, starting with cooing and babbling in infancy, then moving on to single words, two-word phrases, and eventually more complex sentences. Children learn language through exposure to spoken language, imitation, and reinforcement from caregivers. As they grow, they continue to expand their vocabulary, grammar, and communication skills through interactions with others and practice in various social contexts. Language development is a gradual process that is influenced by both biological factors and environmental experiences.

  • How does human development progress?

    Human development progresses through a series of stages that are influenced by both biological and environmental factors. These stages include physical, cognitive, emotional, and social development. As individuals grow and mature, they acquire new skills, knowledge, and experiences that shape their understanding of the world and their place in it. Development is a lifelong process that continues from infancy through adulthood and is influenced by a combination of genetics, environment, and personal experiences.

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